The holidays are a big time for retail advertising. So you need to really stand out from all the tinsel clutter and jingle bell noise. It was a challenge that Chevy put in Goodby’s lap and I’m proud to say we gifted them back with one of their most popular campaigns. It was a simple idea - what if there was a Chevy dealer who looked a lot like Santa Clause, but wasn’t? Or was he? Customers and fellow employees alike were never sure. I mean, even his name was Nick. It proved to create some genuinely funny moments that made the Chevy dealership experience more joyful, as well as paved the way for the Chevy Under the Blue Arch campaign. This campaign ran for three years and involved television, radio, print, point-of-purchase, digital and social.

Digital