Chevy Under the Blue Arch
Fresh off the success of the Chevy Holiday campaign staring Nick, a dealer who looked a lot like St. Nick, Goodby decided to double down. Let’s make a whole campaign that centers around life in a Chevy dealership a’ la the television series, The Office. It was ECD Ralph Watson’s baby, but he was generous enough to have me be a part of creating and overseeing Under The Blue Arch for almost two years. We did a tremendous amount of work from television to social and it was a tremendous success. It would become Chevy’s most successful and longest running retail campaign in their entire 100 year history.
Additional credit: ECD Ralph Watson, Brian Mekjian, Ryan McCarthy
TV & Digital Videos
