I rode around in a Ford truck every summer for six years back when I shoved asphalt in Lima, Ohio. My co-workers were hardcore truck guys and Ford diehards. The salt and tar of the earth. We didn’t talk much about the benefits of four-corner suspension, but we did talk about how great Rocky Balboa was and how awful boy bands were. This was a tribute to those guys, who bust their asses everyday in a Ford - because they’re Built Ford Tough too.